I shape value propositions and strategies that are rooted in real needs and genuine to society and the planet.

Whether the question comes from a startup, a hospital, a policymaker, or a community, my role is to uncover what truly matters to them and turn the experienced idea or problem into a value proposition that fits the user, aligns with the organisation, and supports societal and planetary goals.

With experience in industrial design and strategic product design, I do this by listening deeply, connecting insights, prototyping, and making problems or value propositions visible.

⭐What drives me in this work is curiosity and the energy I get when I can help people understand their world visually and strategically. Most challenges sit in a space where user needs, organisational structures, technology, and regulation must be aligned and understood. I never know it all from the start, and that’s exactly why I go into detective mode 🕵️ : exploring what already exists, looking for inspiration, interviewing people, integrating future users into the process, and trying to understand their world and context.
It’s all about weaving the different elements together and never stopping the cycle of feedback.

The weaving and making things tangible is where the fun begins whether it’s a brand that needs positioning or a hospital that wants to align its vision with current practices.



⭐I've had the chance to work in several sectors, and I’m staying curious for the next ones:

👩‍⚕️ Healthcare: mapping patient journeys inside hospitals
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🥖Food & manufacturing: integrating Cradle-to-Cradle thinking
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🐟 Bio & economy: community-driven bio-economy project
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📲 Digital identity: exploring ethical tensions in eIDAS 2.0 and the EU Digital Identity Wallet
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💻 Journalism & communication: developing gender-inclusive writing
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🎙️Education & innovation: teaching design methods and guiding creative processes
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⭐ I am trained in

Strategic Product Design
Visioning, roadmapping, branding, creative facilitation, and Lean Startup methodologies — enabling teams to shape future directions and validate ideas early.Industrial Design
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Product and spatial design
(3D modelling for objects and environments) and circularity principles (Cradle-to-Cradle), with a strong focus on materials, production, and sustainable lifecycles.

User Research
Qualitative and quantitative methods to understand needs, behaviours, motivations, barriers, and opportunities — from interviews and observations to surveys and data analysis.

Value Proposition Design & Business Modeling
Creating and testing value propositions by identifying assumptions, designing experiments, and validating desirability, feasibility, and viability.

Service Design & Journey Mapping
Understanding user journeys, tasks, touchpoints, and pain points across systems to uncover opportunities for improvement and innovation.

Co-Creation & Facilitation
Guiding people through collaborative processes, supporting dialogue, and bringing stakeholders along on the journey from insight to concept to solution.



⭐ At the core of my work and beliefs is this:
I’m passionate about shaping a better tomorrow. There is so much we can do better supporting wellbeing, working with nature instead of against it, using technology ethically and intentionally, and creating communities and workplaces built on empowerment and belonging rather than competition.